WHAT ARE THE BENEFITS OF FINDING THE RIGHT PRODUCT FOR JUNIOR GOLF?

As it is with a first love, golfers will always remember their first set of clubs. If the club is designed to be the right length, forgiving and easy to hit, kids can enjoy the game from the very first moment they step up to the tee. Growing up, golf can become an extremely important part of any kid’s life, allowing them to stay active, enjoy the outdoors, socialize and have oodles of fun within a competitive sport without feeling totally intimidated.

Now, long gone are the days where parents with an interest in golf would cut down the shafts of standard golf clubs and put on new grips for their children to start with. Most junior sets are now made with lighter weights, shorter builds, smaller grip sizes and more flexible shafts, while club heads are made for forgiveness and higher launch angles.

HOW DO YOUR PRODUCTS CONTRIBUTE
TO A BETTER EXPERIENCE FOR JUNIOR PLAYERS?

We recognize that the time has come for junior golfers to take ownership of their game, to create their own rhythm. Only golf clubs and shafts that stay ahead of the groove can bring out the full potential of the young.

We develop reliable and precision-engineered equipment for junior golfers that can grow along with them as they develop maturity in the game, and as their physique changes. With clubs tailor-made for them, budding golfers can learn the game of golf using clubs that are manageable for their physical size and swing capabilities. This allows them to practice and enjoy the game without risking long-term damage to their bodies or golf swings.

We utilize computer-aided design and a robust, meticulous selection of premium, lightweight materials that create a whole new way of golfing for less injury, strain, more peace of mind and new experiences. Our club head designs locate the desired sweet spot, CG and perimeter weighting, and our hosel length and weight, depth, toe weighting and sole designs are all meant to push the sweet spot closer to the center of the club face for more powerful performance.
Our belief is that clubs should help juniors play as they intend, without having to adapt to ill-fitting adult clubs and irons, to move like a pro with greater confidence, and keep them interested in golf as they achieve more playing milestones. We design products for a quicker response and more enjoyable style of play – always a plus for kids still learning how to hit a tiny ball and help them fall in love – and stay in love – with the game.

WHAT’S THE SECRET BEHIND YOUR DESIGNS?

part 1

We have collated fifteen years of insights from professional PGA tour-level club-fitting by Big Fish Golf, where junior irons were customized for the world’s best players. The experience made us more attuned to how we need to closely analyze and tailor the club fit and shaft length to suit any junior player’s biological growth data, playing history, swing patterns and motion techniques, to optimize their performance.

These insights and our understanding of how to optimize ball flight for juniors have powered our designs, allowing us to create unprecedented levels of performance in our products, paired with dramatic, sporty looks and a next wave of ergonomic comfort. Our research has been focused on accumulating data on D-Plane characteristics across a range of players and providing trials for them with our advanced knowledge of club design and materials, launch monitor data, as well as utilizing Artificial Intelligence to simulate thousands of scenarios to identify the sweet spot for each club. Our range of golf clubs are thus imaginative solutions with exceptional design anticipating the needs of junior golfers at all ages and stages. Using innovation and captivating design, the purpose is to shape a better future for golfers to come, with adjustable products that adapt to evolving levels of strength, feel, growth and performance.

When we first started, we realized that junior golfers are often given hand-me-down or cut-down clubs originally made for adults, with incorrect weight and shaft flex. Junior golfers have less height, size, power and speed than adult golfers, so their clubs must be built to match so as to avoid the player making unwanted compensations in their swing, and risk short-term and long-term risks for injury.